Radio Pocket

“The most beautiful of all”, is making its way into the mare magnum of local radio stations by proposing a decidedly original artistic project. It is Radio Pocket, the newborn of Spotinvest (former owner of StereoCittà, Radio Cafè and Radio Sportiva) resulting from the collaboration with Mediastar, a well-known concessionaire of the largest Venetian broadcasters. An idea that came to light from a very close-knit group: the owners of Spotinvest, Massimo and Sandro Righetto, the partners of Mediastar, Massimo Cavallini, Pierpaolo Magagna and Nicola Grassetto and the editorial staff of VPocket, the "glossy monthly habit", the free press , a unique and prestigious showcase of Venetian social events. And it is precisely from the pages of VPocket that Radio Pocket comes to life, which with its daily segmentation recalls the columns of the magazine, offering exclusive music compared to the current panorama offered by local radios. The articulation is captivating, the style unique: few hours dedicated to the speakers, songs that have passed under two minutes for a dynamic cut that does not bore, a gritty approach to be appreciated. The artistic direction? By Nicola Grassetto, a well-known Venetian DJ present in the musical artistic panorama since the 70s who wanted to create a proposal that is certainly original as his artistic career was original, which saw him engaged in the main Italian clubs for over 30 years. "When this idea was born", emphasizes Grassetto, "we all had very clear ideas: the X generations and the Millennials are getting used to the same style proposed by almost all the radio stations: morning program with soft music, telephone survey, text messages, proposals commercial music, often minimally coherent with each other. What is missing is a music-only radio that has meaning and logic especially for these generations. We wanted to address them by imagining them listening to us over the course of an entire day without ever wanting to bore them. "