Psychology of influence

Throughout its history, humanity has studied ways to influence people, and at the same time studied how to recognize manipulations and resist them. Each of us is exposed to someone else's influence more than once in our entire life. Many books have been written on the psychology of chelokek, the psychology of relationships. Many scientists have studied such a very important aspect of life as the psychology of communication. They try not to notice this stubborn fact, naively believing that their actions and decisions are the fruit of their thoughts. However, very cunning and inconspicuous tricks can encourage an individual to do this or that action. If you know them, you can not make mistakes and always act in your own interests. Someone is interested in how to influence a business partner, someone is studying the psychology of relations between a man and a woman.
Robert Cialdini went further than many and his "Psychology of Influence" is one of the best textbooks on social psychology, conflict management, according to most Western and domestic psychologists. In the appendix, we present to you a squeeze from his book-sammari