באשר , Basher

Essentially, it is a Cinderella story had the cheese.

 How to make a stand Lfromz'ri Mahane Yehuda market in the country? With a lot more knowledge and passion.

 As for me, sets up a network that Fromz'ri, is the third generation working for a small restaurant Mahane Yehuda market in Jerusalem, which for 55 years has offered employees and patrons home-cooked food in the best tradition of Jerusalem.

Eli may have been successors of Mahmoud and his grandfather, were he not fall in love, following a trip to Europe after his military service, the European cheese culture.

That trip was doomed: Against all odds decided me to import it directly to the heart of the culture market and set up shop selection of cheeses it was not fit for Fromz'ri French Asli.

n so regularly, once a month, driving me Lrnz'i (Rungis), the largest wholesale food market in the suburbs of Paris.

Of the hundreds of types of cheese is carefully choose the following merchandise makes its way containers while fresh and delicate chain stores across the country, from refrigerators taste of Israeli affairs.

Soon became a byword Hfromz'ri food in the country and a place of pilgrimage for the faithful audience of insiders interest. Today we can say with certainty: it is no longer blue and white with such a wide selection of quality cheese imported directly from dairies in Europe.

Of course, in addition to cheese shops have a variety of Israeli and imported wines, spreads, specialty delicatessen, breads, dairy produce milk Israeli various types and all kinds of reasons not to eat them, but rather relish them.

In October 2010 opened the first branch outside of Jerusalem since developed network of 8 branches in Jerusalem, Haifa, Tel Aviv, Raanana, and Be'er Sheva. Due to rising demand will soon open additional branches that branch managers legendary Eli device Mahane Yehuda market.

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