Mobile Marketing Advertisement 2021

Mobile marketing is a multi channel online marketing technique focused at reaching a specific audience on their smartphone feature phone tablet or any other related devices through website E-mail SMS and MMS social media or mobile application Mobile marketing can provide customers with time and location sensitive personalized information that promote good service appointment reminder and idea In a more theoretical manner academic Andreas Kaplan defines mobile marketing as any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device
Mobile advertising is a form of advertising via mobile wireless phones or other mobile devices It is a subset of mobile marketing mobile advertising can take place as text ads via SMS or banner advertisements that appear embedded in a mobile web site