Toy Fair

The Toy Association™, Inc., whose 950+ members drive the annual $28 billion U.S. domestic toy market, proudly produces Toy Fair New York, Toy Fair Dallas, and other premiere trade and public events.

Toy Fair New York, approaching its 117th year, anchors the not-for-profit association’s annual trade-only marketplaces. Each February, the event brings together 1,000+ exhibiting manufacturers, distributors, and sales agents to showcase over 150,000 playthings – including countless global debuts. Thousands of retailers, entertainment executives, inventors/designers, licensors, and other youth entertainment stakeholders from 100 countries spanning 6 continents attend Toy Fair New York annually.

Toy Fair Dallas is The Toy Association’s annual fall market event. Savvy decision-makers from mass, long-lead, and specialty retailers shop hundreds of brands for the current year’s key holiday drivers and preview innovative products in development for delivery during next year’s 4th quarter.