Swiss Beauty Expo

The INTERNATIONAL FAIR OF COSMETICS AND BEAUTY PROFESSIONAL takes place every year in Lugano (Switzerland), at the Lugano Exhibition Center, Switzerland. An event always eagerly awaited by professionals and enthusiasts of the field of aesthetics and cosmetics! They are three days where visitors and professionals have opportunity to learn about equipment, solutions and best performing products available today on the international market, new trends in the world of make-up and nails, also can learn about the different professional training opportunities in this sector through the various academies and deepen within the various thematic conferences related to beauty. With a catchment area of ​​about 350,000 potential visitors only in Ticino and about 2,500 operators of the beauty industry, the SWISS BEAUTY EXPO becomes an important destination in the international calendar of the most important industry events. In addition, the event annually brings together under one roof a huge list of outstanding international professionals who bring their skill and knowledge in Ticino.