Психология влияния

A classic of business literature, a world bestseller and a reference book for ambitious politicians, managers, advertisers, marketers and everyone who wants to convince and achieve their own. The book's author, Ph.D. and professor of psychology, Robert B. Cialdini has studied the principles of successful sales for many years. Based on his research, he wrote a guide to motivation and persuasion, which has been hailed by many authoritative periodicals as the best book on influence ever published.