Effective Copywriting

Tips On Writing A Sales Letter
(a) Fundamental Tips On How To Write An Effective Sales
Letter.
a. Build Credibility. Besides mentioning the benefits, you should also put in
testimonials of people who have already used and benefited from your
product or service. This builds credibility.
b. Make It Memorable For Your Reader. Most unsolicited mails get tucked
into the dustbin. Your mailer should have something unique for people to
consider spending more time on it. For example, a car repair service
might include the top 10 tips for car maintenance and so on.
c. Emphasize Aesthetics. The letter should be user-friendly. It should have
attractive visual impact. The aesthetics should be well defined. Also, it
should be easily navigable.
d. Include A Call To Action. Include a postcard, prepaid envelope and/or an
order form. If not appropriate, supply a toll-free telephone number, an
email link, and/or your URL.
e. Always Include An Enticement. The letter should include an incentive for
acting promptly – a discount, special offer, gifts, and so on.
f. Resist Doing "Mail Merge." Technology has made life easier no doubt. But
try to avoid writing mass mailers. Customize each letter according to the
needs of the reader.
g. Forge Everlasting Connections. Try and forge everlasting relations with
your customers. For this you have to “under-promise” and “over-deliver.”
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h. Test Market. Whatever technique you intend to apply, always test the
market.
i. Hit The Right Chord. Your sales letter should not be too formal and full
of jargon. That might inhibit the reader.
j. One Final Tip: Before sending out the mailers, make sure you have
calculated all aspects. You would certainly not want to be flooded with
offers without having the appropriate resources.

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