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Currently, the wave of technology 4.0 has and is having significant impacts on the consumption trend of people in the world in general and in Vietnam in particular. Manufacturers, sales and distribution systems continuously improve and apply technology in their products and services to enhance consumer experience. Now, shopping is not just about going to the stores but at home, at the office or a public place, consumers can easily find and buy the right products at extremely favorable prices. treat.

With the aim of promoting smart shopping to contribute to saving time and material for consumers; strengthening connection between management agencies with organizations and businesses; between businesses and businesses and between businesses and consumers to offer attractive and flexible incentive programs according to the development of the 4th industrial revolution, on June 24, 2019, People's Committee of Thanh Hanoi Street issued plan No. 140 / KH-UBND on implementation with the theme "Where to buy today?"