ABHINANDAN SPECIAL CHAHA

Abhinandan Chaha is a platform for entrepreneurship. We seek to partner with enterprising, motivated individuals and provide them with an opportunity to become entrepreneurs and grow with us. We are totally committed to make each outlet a success. India is a Tea drinking nation, Most Indians have Tea atleast twice a day! The middle class accounting for 50% of the population are catered by brands like 'Abhinandan Chaha'.

What made you name it ‘Abhinandan Chaha’?
When we started, tea Chai Shop were unheard of. The only way tea was being made available was through local vendors who traditionally give the call. We wanted the mass to associate with us as a concept providing freshly brewed handmade tea and not as a niche elite tea lounge - ‘Abhinandan Chaha’.

What inspired you to start a chai business?
India is a tea drinking nation; we drink tea even when it is hot outside. In India, we are very particular about the way our tea looks and tastes. Chai is like our national beverage and is consumed by most people at least two to three times a day. There was no place providing good, hygienic, freshly brewed handmade chai at affordable prices. And as more and more people joined the working population we felt there was a need that we could fulfil.

What has been the response of people towards your venture?
We have had an excellent response. Our customers see us as a value brand and we have become their everyday Chai Shop. Number of people visit our outlets at least twice a day for their daily refreshment requirements.

You are one of the oldest chai companies. What made you experiment with chai?
We wanted to create a budget Chai Shop which serves the daily refreshment requirements of people. There were several coffee chains but none selling good quality chai.

What are the types of tea brewed at your outlets?
With over twenty handpicked flavours of chai, we provide our own in house blends specially prepared by our expert tea tasters. We have a good diverse mix from our flagship milk based teas like Kadak Chai, Elaichi Chai, TulsiAdrak Chai, Abhinandan Special Chaha (our premium masala chai) to our range of black teas like Pure organic black Darjeeling tea, lemon tea with honey, Green tea, Earlgrey, lemon grass tea Green tea, Irani tea. Mocktail , Cooka, Cold Coffee, Chocolate Shake, Sugar free natural tea, ice-tea, Bun Maska Pav.

Who do you see as your competitor in the market? How is your marketing strategy different from others?
We have created a niche for ourselves as an everyday Chai Shop. I feel our unique value based approach is what people mostly connect with. Our biggest competitors are the highly unorganised sector of local tea stalls and street food vendors. We are positioned as a Best brand of a local budget Chai Shop.

What locations have you earmarked for your future locations?
We are operating in all location and formats in Retail Markets, Malls, Corporate Complexes, Hospitals, Metro Stations and Air Ports as a Kiosk/Full Seating/ Shop in Shops etc. Currently, we are operating in NCR; we are soon looking to expand in different states of India as well.

Where do you stand today in terms of revenue?
We have successfully achieved in making each and every outlet profitable. Our pay-back period is short and returns begin within three months post commencement of the outlet.