Mazda Digital Customer

The primary goal of the project ‘Digital Customer’ is to improve customer loyalty by bridging the gap across dealers and improving the customer relationship with Mazda dealers. Loyalty and retention lead to improved vehicle sales and services revenue.

This initiative ties well to Mazda Pride Point because it is heavily focused on making a customer feel appreciated and connected.

This initiative also leverages CV and Data Warehousing in a way that makes Dealers more effective.

By pairing this tool with the new inventory search, it should become a heavily used sales capability.