Artribune Speciale Design

For a different design week than usual, we thought of a different reading experience than usual. Thus was born the union of Artribune and PapeR2App in this application that allows you to expand the contents of the newspaper and access digital, dynamic and interactive content. With Augmented Reality, it frames the advertisements on which the AR + symbol is present and animates the pages of the magazine. Audio, video, 3D models will come to life on your smartphone screen!

For the ninth year, the Special Design of Artribune dedicated to the Salone del Mobile in Milan (5-10 September 2021) and the events of the Fuori Salone, will guide you to the initiatives and new proposals organized for one of the most important annual events in Italy . A sign of novelty is also represented by the information in Augmented Reality that can be used with this app, created by PapeR2App. Born as an innovative start-up, PapeR2App has maintained a mission over the years: to create a new communication model in which the physical and virtual worlds not only coexist, but draw life from each other. And thanks to Augmented Reality it is possible to definitively get out of the paper / digital contrast, which become integrated and not alternative supports in a horizon of cross-media communication.